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Find us in store and online | DSL

Remarkable, Creative & Energetic POS

We provide the most creative, innovative and premium quality promotional solutions and products in the UK.

Looking for minimum risk with maximum return products?

We offer premium, inspiring and innovative products from reputable brands that catch attention.

Next day delivery

To all trade customers with nationwide coverage

Innovative POS

Products with bespoke POS ready for your shop floor

Dedicated Support

After-sales support with dedicated account managers

Award-winning Brands

Registered award-winning brands with compelling offers

We are DSL Group

Game-changing, groundbreaking, market-leading, we have rejuvenated the promotional sector with an energetic tonic established by our dynamic team. The tonic? A blend of enthusiastic, hardworking, dedicated individuals revolutionising ready-to-go promotional campaigns and products that drive sales and develop loyal partnerships.

It is not just about our products either, we have got a lot of value to add and we make it easy for our partners to offer fresh promotions with minimum risk and maximum return. We are fully committed to outstanding customer service, support, and empowering our teams to be the best at what they do, so that DSL continues to provide superior promotional solutions.

Interested in partnering with DSL Group?

We would love to hear from you. We proudly serve businesses in all sizes, ranging from independents to those businesses with locations in the thousands.

Value Proposition

We offer premium, inspiring and innovative products from a reputable brand that catches attention. Read more
Find us in store and online | DSL

Our Brands

We are a business of authenticity and quality. These are standards we are proud to say we embrace with each of our registered brands. Read more

Innovative POS

We offer a wide range of creative, compelling and innovative Point of Sale solutions to help maximise sales revenue from every promotion. Read more


Trust is at the forefront of our values. This incorporates trust in our principles, our people, and in the quality of our product and what we deliver. Read more

Some of our Partners

Buy in Sainsburys | DSL
Buy in Coop | DSL
Buy in Moto | DSL
Buy in Welcome Break | DSL
Buy in BP | DSL
Buy in MFG | DSL
Buy in Esso | DSL
Buy in Applegreen | DSL
Buy in park & shop | DSL

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