Creative retail promotions that deliver risk-free profits

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Why DSL Group?

DSL Group is the UK’s leading provider of innovative pump top promotions for the forecourt retail sector. With over 30 years’ experience of delivering risk-free profits for the retailers we work with, we have developed and fine-tuned our specialist knowledge and expertise to revolutionise the forecourt promotions sector.

Today, we are the market leaders supplying more major oil companies and independent petrol retailers across the UK and Ireland than anyone else, and have also branched out to serve retail businesses in other sectors.

We became the biggest by being the best at what we do, offering high quality products from major brands, backed with expert, evidence-based insight and advice about consumer behaviour, outstanding customer service and a no-quibble ‘sale or return’ guarantee on all the promotions we supply.

If you work with us, you can’t lose.

Trade Partners

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Innovative POS Solutions

DSL offers its partners a wide range of unique and creative Point of Sale solutions, free of charge, which are designed to help maximise the sales revenue of every promotion.

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Brands We Work With...

Spear & Jackson
Kingston Technology
Coca Cola