Creative retail promotions that deliver risk-free profits

Innovators of risk-free Pump Top Promotions

Date Added: 11/10/2017

Categories: News , Products

Quality goods, licensed products, unrivalled choice and competitive pricing continue to be the keys to success in the highly-competitive pump top promotions sector.

Although the model of offering risk-free profits to retailers, particularly forecourt operators, hasn’t changed significantly over the past 20 years or so the marketplace has eveovled and is now driven by demand for value from spontaneous but savvy consumers.



Arguably the biggest change the sector has seen in recent years has been down to the boom in mobile and smart technology which enables people to stay connected on the move from wherever they are.

While consumers do not usually buy a new smartphone, tablet or other tech from the forecourt, they will buy their accessories for it especially if they are great quality, reliable and competitively-priced.

Branded products is another growth area for the sector, particularly if they are tied-in with the latest blockbuster movie or hottest kids’ TV show, which DSL Group holds several licences for.

The vaping sector has also made huge advances over the past two years. Vaping was worth £62.7m to impulse retailers in the 12 months to 2017 and multiVAPE, a popular DSL brand, was the top seller, accounting for just under 16% of total sales in the category.

At DSL, we supply promotions and products which deliver excellent value, with no compromise on quality.

With unrivalled product knowledge built on more than 30 years’ experience in the forecourt promotions sector, we know exactly what price the market will stand for all our promotions, giving our partners the edge in a competitive marketplace.

We also understand consumer buying behaviour and work with our all trade partners to share evidence-based insight which helps maximise revenue from all our promotions.

We are the UK’s largest provider of pump top promotions to the forecourt sector. We have developed and fine-tuned our specialist knowledge and expertise to revolutionise the sector and deliver risk-free profits to the retailers we work with.

Today, we supply more major oil companies and independent petrol retailers across the UK and Ireland than anyone else and have also diversified to serve other businesses in the convenience, garden and homeware, and commercial retail sectors.

We became the biggest by being the best at what we do… offering high-quality products from major brands backed with expert evidence-based insight, advice about consumer behaviour, outstanding customer service and a no-quibble ‘sale or return’ guarantee on all the promotions we supply, which ultimately means our retail partners can’t lose.

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