Creative retail promotions that deliver risk-free profits

Five ways to make your C-Store promotions a success

Date Added: 21/10/2017

Categories: News , Products

As the UK’s leading pump top promotions company, we have been pioneering risk-free revenue-generating promotions for forecourt operators for more than 30 years, becoming the biggest in the sector by being the best.

This has enabled us to build on that success and establish a keen reputation in the convenience sector as well.



When executed well, these promotions can turn over thousands of pounds a year in risk-free revenue for our trade partners.

Why? Because DSL’s huge amount of experience and expertise in this area has enabled us to develop and fine-tune our specialist knowledge and expertise to revolutionise the sector.

Today, we are the market leader, supplying more major oil companies and independent petrol retailers across the UK and Ireland than anyone else, and have also branched out to serve retail businesses in other sectors.

We offer high quality products from major brands, backed with expert, evidence-based insight and advice about consumer behaviour, outstanding customer service and a no-quibble ‘sale or return’ guarantee on all the promotions we supply, which means our retail partners can’t lose.

Here are five ways that working with DSL can help your C-Store business deliver the perfect promotional campaign:

Stay on-trend: The C-Store promotions sector is a fast-moving marketplace and with consumer habits changing all the time, it’s important to stay ahead of the curve when it comes to what’s on-trend.

Mobile and handheld technology continues to advance, so having a good selection of the latest gadgets and accessories is a must. Keeping an eye on the film schedules and stocking products which are branded with characters from the next big blockbuster could also help to supercharge your sales.

Understand your customers: Over time, you’ll know who your customers are, what they like and what triggers them to buy. So, focus on your bestsellers, which you know there will always be a market for. But don’t forget to diversify your range and try new things. Today’s new products could be tomorrow’s bestsellers, so it’s important to offer a good mix of products in your promotional ranges to keep things fresh.

Merchandise properly: There’s no point running a promotion if it’s not promoted properly, so make sure your POS, displays and merchandising are clear and prominent. C-Store promotions rely on consumer impulse, so make sure your products are displayed clearly in your outlets to give them the best chance of catching people’s attention.

Provide great service: Good customer service is key to the success of your promotion. It’s likely that your customers can buy a torch or a phone charger from a dozen other places nearby, but if you can provide great customer service and a friendly personal touch, you will create loyalty and make them more likely to buy from you. It’s all about cultivating good relationships with all your customers, to keep them coming back.

Work with an expert: Working with a C-Store promotions expert like DSL is a sure-fire way to guarantee success and maximise the risk-free returns on your promotions. We can advise you on which products to stock, the best places to stock them, provide all the professionally-produced POS collateral you need to make your campaigns a success and support them with innovative regional and national marketing campaigns to make them stand out from the crowd.

We can also draw on more than 30 years’ experience, insight and understanding of consumer buying behaviour, as well as keeping you up-to-date on current and future market trends so you can choose your products accordingly.

You dedicated account manager will also be on hand to provide advice whenever you need it and we can arrange for refills and the removal of unsold stock on a sale or return basis to take all the risk out of running a promotion with DSL.

To find out how to become a DSL partner in success, get in touch today.

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