Creative retail promotions that deliver risk-free profits

DSL set for National Convenience Show

Date Added: 21/04/2017

Categories: Events , News

The National Convenience Show is the UK’s largest independent convenience retail expo and DSL is proud to be a part of it.

The event takes place at the NEC, in Birmingham, between 24-26 April. It brings together retailers, wholesalers, suppliers and industry experts to share ideas about how to boost sales, and showcase their merchandise that will ultimately increase profits.  It offers visitors the opportunity to access a range of leading brands, products and services to help meet their customers’ needs.

DSL Group is exhibiting at the event and we look forward to welcoming you to stand Q111.



We are the UK’s market leader in pump-top and forecourt retail promotions. We supply more major operators and independent fuel retailers across the UK and Ireland than anyone else in the marketplace.

We also work with a large number of retail partners across the convenience sector, helping them to generate risk-free revenue from our wide range of branded and premium consumer products using our innovative POS solutions.

Quality goods, licensed products, unrivalled choice and competitive pricing continue to be the keys to success in the retail promotions sector.

Although the model of offering risk-free profits to retailers hasn’t changed significantly over the past 20 years or so, the marketplace has. Demand from spontaneous but savvy consumers is driving the market.

Arguably the biggest change the sector has seen in recent years has been due to the boom in mobile and smart technology, which enables people to stay connected on the move from wherever they are.

Our range of INtech mobile essentials caters to this market segment. It offers premium quality products manufactured with precision and care but retailed at affordable prices – and all at no risk to the retailer!

Branded products is another growth area, particularly if they are tied-in with the latest blockbuster movie or hottest kids’ TV show.  We have exclusive rights to distribute officially-licensed products from household brands such as the AA, Spear and Jackson, Battersea Dogs and Cats Home, Foster Grants, Kodak, Disney, Marvel, multiVAPE and many more, meaning the latest range of these products is available only through DSL.

With more than 30 years’ experience of delivering risk-free profits for the retailers we work with, we have developed our specialist knowledge and expertise to revolutionise the retail promotions sector.

We became the biggest by being the best, offering high quality products from major brands and providing retail-based strategies backed with expert evidence-based insight about consumer buying behaviour.  Our outstanding customer service is second to none and our no-quibble ‘sale or return’ guarantee on all the products we supply means DSL promotions consistently deliver customer satisfaction, giving you, the retailer, peace of mind.

So, join us at stand Q111 at the National Convenience Show to see how we can help your business deliver more profit. Book your free place here.

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