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DSL launches Scentsation air freshener brand

Date Added: 06/08/2017

Categories: News , Products

DSL is delighted to have joined forces with confectionery giant Millions to launch Scentsation, a new range of branded air fresheners.Millions Scentsation

Our new brand specialises in creating scented air fresheners for the car and home.

The initial collection comprises gel and 3D air fresheners based on the best-selling flavours of Millions – the popular tiny, chewy sweets sold across the globe.

Strawberry, raspberry, apple and bubble gum scents are available at launch, with an expansion of the range planned.

We are also in negotiation with other organisations and will be launching new licensed products of several well-known brands in due course.

Karanbir Landa, who is heading up the Scentsation brand at DSL, said: “Branded scented air fresheners are definitely on-trend at the moment, so we’re delighted to be working with Millions to introduce our new Scentsation products into the marketplace.

“We have a national network of outlets stocking our products and promotions, so this new range will be available across the UK.

“With more than 30 years’ experience in the retail promotions sector, we understand consumer buying behaviour and have used this expertise to fine-tune our approach to sourcing and supplying premium quality products at very competitive prices.

“We also work with a host of organisations to obtain licenses for branded product lines and hope to extend Scentsation beyond Millions in the near future.”

DSL is the UK’s leading provider of pump top and retail promotions for the forecourt and convenience store sectors, supplying more major oil companies and independent petrol retailers across the UK and Ireland than any other company in its sector.

We also have exclusive rights to distribute officially-licensed products from household brands such as Disney, Marvel, the AA, Kodak, Spear and Jackson, Battersea Dogs and Cats Home and multiVAPE.

Interested in becoming a Scentsation stockist or adding it to your range of DSL promotions? Get in touch today.