Company Profile

DSL Group was established in 1983. Through sheer dedication we have become recognised as the innovators of fuel-linked promotions and have revolutionised the promotion industry within the forecourt sector. Over the years we have developed and fine-tuned our specialist knowledge and promotions expertise. Today we are the market leaders supplying more major oil companies and independent petrol retailers as well as other retail outlets throughout the UK and Ireland than anyone else in this business. And as our customers will tell you, we became the biggest by being the best for the quality of our products and for the excellent service we provide.

Risk Free Profit

There is no financial outlay for the retailer and no risk involved – all DSL promotions are supplied on a no quibble ‘Sale or Return‘ basis. That’s just one of the many innovations we have developed to keep our competitive edge – and our customers!